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CategoryStarting a Business

Targeting the masses? The beachhead strategy is exactly what you need right now

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June 6, 1944, soldiers from the allied forces landed in Normandy, France. The soldiers consisted of Americans, British and Canadians. They all landed simultaneously on five separate areas of the Normandy beach. This single event helped bring an end to the Nazi Reich. The landing was tough. There were hundreds of casualties, but by the end of August that same year, all of northern France was...

Your full-time job is not that secure! (Find out how to protect yourself)

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Do you believe that since you have a full-time well-paying job, you’re safe forever? I’m sorry, but I’ll need to burst your bubble. In fact, you’re probably living dangerously already. Here’s what I mean. Your job has never been guaranteed. You can lose it at any time, even if you’re the best performer. Your boss could fire you for any reason. Your company can decide to downsize. Your company’s...

5 Myths That I Used To Believe In About Starting Your Own Business.

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A while ago, I read an interesting fact on Inc.com. The author was saying that around two-thirds of people under 30 wanted to start their own businesses. It suggests that many people see a business as the best route to freedom. And, I believe that it truly is. But, look around you. How many people do you see with their own businesses? Not that many, right? There’s a reason for that. The...