Have you ever found yourself in this situation? You’re working with a client and suddenly they come up with an additional request. “Okay”, you say. This shouldn’t take long... But when you’re done, they have another request, and this one is bigger. What do you do?
I turned down a client, and he kinda reminded me of something the great Bob Bly once said. If you don't know who Bob Bly is, he is the one McGraw-Hill calls “America’s top copywriter.” He has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and many more. So, I believe he knows what he's talking about.