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The three types of clients… according to Bob

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I turned down a client, and he kinda reminded me of something the great Bob Bly once said. If you don't know who Bob Bly is, he is the one McGraw-Hill calls “America’s top copywriter.” He has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and many more. So, I believe he knows what he's talking about.

This too shall pass.

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I know that you’re wondering what will happen after this. Truth is nobody knows exactly how the world will be. But I do know that we’re capable of handling it no matter what. When the dust has settled, you’ll look back and be proud that your business has survived.

Hurt, Pain or Agony

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Mark Spitz, (who in 1972 won 6 Olympic gold medals) had a coach named Doc Counsilman. He's known as the greatest swim coach in America’s history. The first day of practice, Counsilman would get all the guys on the swim team to go out on the swim deck. And there was a little banner that hung over the pool. And the banner only had three words on it. Hurt. Pain. Agony.

This literally saved his daughter’s life

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Meagan Leamer was born with a kidney disease. The doctor said that eventually, she will need a kidney transplant. When she was 4 years old, her health took a turn for the worse, and she was going to need the operation within a year. They checked her out, and the only person in the whole family who could donate a kidney, was her father, Randy. Randy was more than happy to save his daughter’s life...

How to drive people to give you their contact details and permission to reach them

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Warning: This is an excerpt from my book “Ethical Bribes.” To get a free copy of the book, write a comment below. You can simply say “Yes, I want the book.” How do you convince someone to do what you want them to do? How do you get people to raise their hands and tell you they are interested in your service? How do you drive people to give you their contact details and...

How to consistently attract your ideal clients online

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Without clients, you don’t have a business. Without additional clients, you cannot grow your business. Without a consistent flow of clients, you’ll always be spinning your wheels without any real progress. Clients are the lifeblood of any type of service business. Whether you are a freelancer, a consultant, or you own a small service company, finding new clients is one of the toughest areas of...

Is everybody looking for the cheapest option?

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So, a while ago my son was really, really sick, and we had to make a few visits to the hospital. Now, in Mauritius, public healthcare is basically free, but still, there are paid clinics and hospitals. They will both treat you, they both have good doctors, but a large majority of people still choose to go for the paid options. When I was at the hospital, I had to wait for a bit, there were about...